Client: Root&Soil

Experienced horticulturalist Danny Parrack was taking the leap into self employment and needed a brand that got people’s attention. With an appreciation of human made, quality work, and taking inspiration from Japanese culture, we created a bespoke brand identity to match his ethos - of doing things the right way, not the quick way.

Our brand identity has been used across digital and print, from the livery on his van to his squarespace website and even an embroidered Guernsey, proving that good design can stand up in many formats whatever the need.